COLLECTIVE FORUM

SUVs are on the rise as a category, in many regions but particularly in the U.S., and Toyota’s new TJ Cruiser concept aims to address that growing demand in a way that other vehicles in its lineup doesn’t. Toyota’s TJ Cruiser project lead Mai Takeiuchi explained that Toyota believes that in terms of SUV buyers, their are urbanites who value style, and on-the-go consumers who want long-lasting products with convenience. The on-the-go consumers love outdoors and want to get out to nature, according to Takeiuchi. Enter the TJ Cruiser, which has the luggage capacity of a van and the design of an SUV. Even the car’s name reflects its mission: T is for “toolbox,” while J stands for “joy,” which, although an odd combo in English, does convey the durability of the car with its many tool-finish surfaces. You can see that the hood and other exterior and interior panels have a durable, finely pebbled coating that provides a drippy, durable surface for resting equipment and tools. It’s designed as a workhorse, in the tradition of vehicles like the Honda Element and the Toyota FJ Cruiser, but in a compact package that’s probably more practical for urban drivers. For more you can check app promotional videos

Japan’s getting an iconic new taxi courtesy of Toyota. The new, aptly named ‘Japan Taxi’ (or Jpn Taxi for conveniently fitting on a rooftop sign) is already on roads, and bears a slight resemblance to London’s signature black cabs. The idea behind its design was indeed to make something that would be tied to its city’s identity as closely as the London black cab or the New York City yellow taxi, in fact – while also taking into consideration the reality of Japan’s rapidly aging society and other factors. The Japan Taxi is gearing up for widespread presence in Tokyo in time for 2020, when the city will host the Olympic Games. It’s intended to offer mobility for everyone, and also to help achieve a society in which seniors and those with disabilities can lead an active life, according to Toyota’s chief engineer for the project Hiroshi Kayukawa. Another goal with the design was to make the new taxi environmentally friendly, using a hybrid powertrain, and it’s also meant to convey a strong sense of hospitality for riders. They’re also designed to be remarkably durable vehicles, and to provide ample interior space and ease of getting in and out. For more you can check installation video

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